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Case Studies and Resources

Instead of Black Friday Go Blue

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Blue Friday is intiative started by, United by Blue, a retailer with a focus on sustainability.  They believe that the creation of their products should have as little impact on the world around them as possible.  So, instead of the traditional Black Friday sales, they are asking for everyone to take part in a nationwide DIY cleanup initiative.  They are calling it Blue Friday, "to show that it only takes an empty trash bag, a pair of gloves, and a moment of your time to make an impact on our oceans."

Unlike other stores that will be opening as early as Thanksgiving morning, United by Blue has decided that they won't open their doors until 11:00am Friday, in order to give people the time to join the #bluemovement.  They are asking that people go to their local parks, ideally by the water, and just fill a bag full of trash.  They even have a guide on their blog for those that are interested in hosting their own Blue Friday event.

United by Blue is asking for pictures of the strange trash people find, offering the first 250 a tumbler and all those from 251 and on will be getting a 2016 Blue Friday merit badge.  In this world where consumer waste has filled our landfills, a company that wants "to remove a pound of trash from the world's oceans and waterways for ever product we sell," is a company I can get behind.

So grab your gloves, your trashbags, and your loved ones this Thanksgiving Weekend and give thanks for the world around us, one piece of trash at a time.

For more information on the Blue Friday initiative, visit the United by Blue website.

Topics: sustainability retailers trash reduce News zero waste waste cleanup